SBB/BMW Switzerland

Quade & Zurfluh is putting the spotlight on the delivery of the first cars for the new SBB Green Class combined mobility solution.

In 2017, 140 pilot customers were given the opportunity to test the SBB Green Class combined mobility solution for a year. They were free to combine modes of transport on a daily basis, choosing from the various options included – such as their own electric car, a parking space at the station and a GA travelcard.
The new SBB subscription is designed to allow seamless, sustainable door-to-door mobility and offer customers the chance to use different modes of transport to suit their wishes and requirements.
The successful pilot project was very well received among participants. The combined mobility solution, comprising an electric BMW car, was rolled out throughout Switzerland in April 2018. The first 150 vehicles were sent out to their new owners from the Logistics Center operated by Galliker Transport AG at the beginning of June.

Quade & Zurfluh designed and documented the campaign, which it then implemented in association with USP Partner. The handover of the very first vehicle was staged and recorded as a film.

20min featured major reports on the story (digital and print editions).

www.sbb.ch/greenclass

Services

  • Strategy and communication concept
  • Partner communications
  • Media coordination
  • Event marketing / event planning
  • Editorial work
  • Film / documentation