Your petrol stations – always in motion – now and in the future

Which fuels will people fill up on at the petrol stations of the future, and which services will be offered there? The ‘Fuel Station of the Future’ stand at the Geneva Motor Show examined just these sorts of questions. QuZ created the Fuel Station of the Future at the Motor Show in 2018 and also carried out a further campaign for its customer the Swiss Oil Industry Association.

2018 Geneva International Motor Show

Together with its partners Empa and Hyundai, the Swiss Oil Industry Association had a stand in Hall 6. Visitors could find out about fuels at the ‘Fuel Station of the Future’, have a rest in the Relax Zone, enjoy a cold-brew coffee, or try refuelling a Hyundai ix35 fuel cell with hydrogen for themselves on a simulator. At the Empa Tower, they were able to chat with a representative in person or use a touchscreen to find out about the production of hydrogen. Interesting facts about all of the fuels available today were displayed on seven petrol pumps with touchscreens. Another striking feature was the large LED wave with flowing water projected onto it.

Partner of co2tieferlegen

The Swiss Oil Industry Association is a partner of co2tieferlegen, which had its stand in the entrance area of the Motor Show. The co2tieferlegen stand featured the ‘Fuel Station of the Future’ as a key visual, drawing visitors’ attention to the EV stand in Hall 6.

‘Your petrol stations – always in motion campaign

Switzerland has the most concentrated network of petrol stations in Europe. Petrol stations are the lifeblood of personal mobility. The sky’s the limit for the petrol stations of the future, both in terms of innovative fuels and customer preferences. A lot will change, but tried and tested successes are here to stay. The petrol station is a place where a wide cross-section of society meets. Exciting mobility-related questions are at the core of this activity, questions which brings into focus. These fascinating questions are addressed and answered as part of the campaign. In addition, a ready-to-drive Ford Fiesta Eco Booster is being raffled off in a cross-media promotion with 20 Minutes.


  • Strategy and communication concept
  • Stand and fair concept
  • Stand
  • Event technology
  • Partner communications 
  • Empa & Hyundai partner integration
  • Media coordination 
  • Press conference / welcome drinks on press day
  • Editorial Work
  • Advertising / promotional material / give-aways
  • Advertising display
  • Online and offline promotion (20Min)
  • Competition to win a car
  • Website