Quade & Zurfluh has created an independent family platform for CONCORDIA. Potential new customers and people who already have insurance are being reached via two national roadshows and other online and offline initiatives.
Families are a major target group for the health insurer CONCORDIA. And how better to reach them than during their downtime, when they’re feeling most at ease! In order to ensure top-quality lead generation in a highly competitive market, QuZ relies on the health insurer’s strong offline presence. For the eighth year running, the agency is organising two touring promotions – around Swiss swimming spots in the summer and the Swiss tobogganing areas in the winter. These fun appearances featuring the company mascot, Conci, are not only family-focused events, but also mark the company’s visible commitment to preventing accidents, thanks to its long-standing partnership with the bfu (Beratungsstelle für Unfallverhütung; Swiss Council for Accident Prevention). At the same time, accompanying advertising measures also ensure a successful communications mix, both offline and online.
As a further offline initiative, QuZ regularly organises, plans and implements special activities and experiences. Exclusive film previews, overnight stays at the zoo or circus, and other competitions for ‘things you can’t buy’ make people’s eyes light up.
The newly launched website features roadshow dates, coverage of partners, blog posts and information about all of the family-oriented events. The steadily growing community is also maintained through Facebook and the newsletter.
QuZ has also worked on other projects for the approximately 700,000 people insured by CONCORDIA. These include a campaign to mark the company’s 100th anniversary, advertisements in the CARE customer magazine and various inserts sent with bills.
- Event marketing (national roadshows, various events)
- Online marketing (website, newsletter, content marketing, social media, SEO)
- Media collaborations for digital promotions and out-of-home media
- Partner acquisition and maintenance